Using Look-Up Tables With Variables

Use Look-Up Tables by linking them to variables to create sophisticated audience driven campaigns.

Procedure

With a creative that contains the variable, open in the Overview screen, select the Variables tab.

Select the variable for which you wish to use Look-Up Table data from the list and click the Edit button, this will open the Edit Variable screen:

The Value Conversion panel is where the link to the Look-Up Table is set.

Tick theConvert Values via Look-Up Table check box.

Click the drop-down arrow on the Look-Up Table field and select the required Look-Up table.

The Match Column is the Look-Up Table primary key column , and cannot be edited.

Click the drop-down arrow on the Replace Column field to select the column in your Look-Up Table to map the variable with.

Once all information is entered, click the Save button.

• Look-Up Tables
  • Adding a New Look-Up Table
  • Importing Look-Up Tables From Another Creative
  • Re-importing a file into a Look-Up Table
  • Editing Look-Up Tables
  • Deleting Look-Up Tables
  • Using Look-Up Tables
  • Exporting a Look-Up Table